Lisa Großkopf’s series "The Photo Studio" explores social norms in our contemporary society from a critical feminist perspective. The artist stages fictional photo studios in the storefronts of former shops and showcases queer visual imagery. Through subtle interventions or striking modifications, Großkopf creates unsettling shifts that undermine traditional notions of gender roles. Her installations showcase counter-hegemonic lifestyles, pluralistic forms of relationships, and non-binary gender identities. Given that conventional photo studios often convey a conservative family model and reproduce traditional gender roles, the artist’s work discusses the increasing diversification of family The staging in the photo studio as a means of critical deconstruction of reality demonstrates how photography, traditionally attributed to its representational qualities, leads to the reproduction of certain habits of seeing and stereotypes over decades, or how it could potentially be changed. By using the semi-public space of the shop window, Großkopf invites a broad public to engage in a dialogue about current societal changes.